20 Per Cent Off for Customers Outside of the EU

VAT on our Website

The default consumer prices shown on our website include 20% VAT (Value Added Tax) as per United Kingdom legislation. If you’re reading this and you’re based outside of Europe, you may not know what VAT is. VAT is actually a form of sales tax employed by all European Union (EU) countries. The VAT rate on most goods sold in the UK is currently 20%. However not everyone purchasing from our website is obliged to pay the VAT.

VAT and our European Union Customers

If you’re a member of the public, a consumer purchasing from our website and you’re based outside of the UK but elsewhere within the EU we are obliged to charge you VAT. The prices shown include the VAT.

If you’re a non-UK, EU trade customer, then if you provided a valid VAT number when registering, the site will not charge you the VAT.

VAT and our non-EU Customers, e.g. from the USA, Canada, Australia and other countries… 20% off!

If you’re ordering from outside of the European Union (for example, if you’re based in the USA, Canada, Australia …) and your delivery address is outside of the European Union, then regardless of whether you are a consumer or a trade customer the site will not charge you the VAT. At checkout the site will deduct the VAT. This means that in effect you will receive 20% off all prices shown on all products on our website. Happy shopping!